The concept behind Labrum is simple; to create modern, practical workwear staples, with a focus on every single detail.
Labrum founder, creative director and designer Foday Dumbuya (aka Fods) started Labrum from his living room as a rebellion against short-term trends and the over commercialisation of menswear. By stepping away from the throwaway fashion of big names Labrum has positioned itself as an individual and innovative brand committed to building relationships through creativity, passion, craftsmanship and quality.
Years spent growing up in Sierra Leone, Cyprus and London and twelve years in the fashion industry has shaped Fods’ creative approach, as he tells us “Labrum is a product of experience and heritage” – the brand has a staunch commitment to considering every possible detail, from the fabrics, the type of stitching used and the buttons, no stone is left unturned.
Labrum’s partnership with British and Japanese textile millers results in unique fabrics for menswear, a commitment to quality that not gone unnoticed. When we caught up with Fods he was fresh off the back of two successful trips to Tokyo and Dubai with a visit to new suppliers in Berlin imminent.
Already hard at work on next years Autumn/Winter collection with an aim to showcase at Paris Men’s Fashion Week Labrum continues to go from strength to strength. Be sure to keep a close eye on this East London brand with a growing global reach.