“Let us Overthrow the myths, Overthrow the lies, Overthrow the hate, Overthrow what divides”
– Power Malu, Overthrow
A boxing gym like no other, the Overthrow brand is a counterculture community that asks one central question, “What are you fighting for?”. In an age of global disunity 9 Bleeker Street has fostered a judgement free-community where people from all nationalities at any level of athleticism are welcome.
Home to the Youth International Party (Yippies) in the 60s the gym has always been a centre for the arts and revolutionary thinking and this spirit of activism is still alive and well in the basement. The Overthrow Trump Truck (pictured) was designed as a way in which to encourage people to vote. Despite the result not going to plan, Overthrow refuse to be defeated and have dedicated classes specifically for self-defense and empowering those groups of people that have been targeted by the negative narrative of the Trump campaign.
Overthrow combine art and fitness organically by hosting regular arts, photography and music events alongside their regular boxing classes. Their striking and immediately recognisable aesthetic is the result of a collaboration of in-house ideas – rolled out across their range of custom boxing apparel and accessories, curated by Art Director John Gagliano.
With a staunch dedication to fitness and the arts Overthrow have carved out a niche in the global fitness scene. Next time you’re in NYC seek out the basement on Bleeker St. for an authentic experience like no other.